About

Ick bin ’n echter New Yorker, born into a Berliner family and fluent in cultural systems shaped by power, technology, and ideology.

I’m a creative and production leader focused on how complex ideas, systems, and collaborations are encountered in the real world. My work lives at the intersection of physical space, digital interaction, and culture, where clarity, judgment, and execution matter as much as the idea itself.

Across global brand collaborations, large-scale live activations, and culturally sensitive public work, I’ve led production from concept through delivery, building the structures that allow creative ambition to translate into something legible, human-centered, and meaningful for real audiences. I build and mentor cross-disciplinary teams, establishing creative frameworks and decision-making principles that allow experiential work to scale without losing clarity or integrity. My role is often to define how work gets made as much as what gets made.

I’m comfortable moving between authorship and direction as projects require.

I approach production as a form of authorship. That means designing systems, setting rules, and making trade-offs that shape how people participate, what they understand, and what responsibility the work carries once it enters the world. I design experiences that make complex systems legible, intuitive, and trustworthy, especially where technology shapes behavior and meaning. Whether managing global rollouts, multi-layered physical builds, or cross-functional teams operating under constraint, my job is to hold complexity and turn it into something coherent.

I’m AI-native by training [with a background in software engineering], and I approach creative work by understanding systems, constraints, and behavior, rather than relying on prompts to generate ideas. My work often focuses on restoring human orientation when systems become too complex to intuit.

I’ve led work across agencies, innovation teams, and cultural institutions in the U.S. and Europe, partnering closely with creatives, engineers, artists, and stakeholders to deliver projects that stand up operationally and culturally. I’m particularly interested in how advanced systems are represented in public space and how people encounter emerging technologies in ways that feel grounded and understandable. I’m especially drawn to environments where creative leadership is understood as stewardship and where how something is made is inseparable from what it communicates.