2018

Adidas Originals x BVG

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In what is still considered Adidas Berlin’s most influential collaboration to date, we had the honor of partnering with Jung von Matt to create the infamous EQT Support 93/Berlin. A shoe that doubled as not just a rare sneaker drop but a validated annual ticket to ride the Berlin transit system (a metro system that is known worldwide in regards to a practice known as schwarzfahren).

 

The in-house Adidas team had complete control of design, and creative assets and ensured that JvM followed every single one of our guidelines concerning how our brand could and would pull off the rare drop of only 500 pairs.

We sold out in three hours.

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Adidas Originals X ComplexCon