2017
NIKE X Sucuk und Bratwurst
AM97 Relaunch
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It takes a strong person to stand in their truth, the Nike customer has always striven to live solely in the moment; that includes rapid cultural shifts. Partnering with the Berlin-based new media artist duo Sucuck und Bratwurst we spent four months in an open dialogue about a special kind of Nike drop; what would the anticipated return of the AM97 look like if one lived inside their hard drive?
An·thro·po·cene
/ˈanTHrəpəˌsēn/
Relating to or denoting the current geological age, viewed as the period during which human activity has been the dominant influence on climate and the environment.
Through design collaboration and the steady guidance of ideation and art direction, assets were created that doubled as their own stand alone works of art.
The sneaker-heads were too stunned to speak.