To mark the release of the Super Mario movie, our team at Dentsu/360i, from the beloved Pokemon collab, developed another comprehensive social-led campaign. Focused on the launch of Oreo’s collab with Nintendo, the creative team tapped into the shared nostalgia and excitement of old and new fans alike, creating a connection between gamers and the snack. Through gamification of the Oreos themselves and influencer-led trends that thrived on both TikTok and Instagram, they resonated across the US and the world at large.