2018
Adidas Originals X ComplexCon 2018
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In a long standing collaboration with Complex Magazine - Adidas was the leader brand at the 2018 iteration of ComplexCon in Long Beach, CA. Traveling all the way from Berlin we knew we had to make a big splash; especially considering we were messing around with digital activations back at the lab.
Our first QR code and app driven activation was a major success, helping not just to drive drops of rare convention exclusive designs but also to boost the exposure and engagement of our Sound Lab’s initiative in partnership with rapper PUSHA T.
The in-house team spent 8 months ideating with our amazing friends at Jam3 on how and what this would look like. We thought we rather outdid ourselves.
